EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS


EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS  

TABLE OF CONTENT

Title Page………………..i

Certification………….…ii

Dedication………………iii

Acknowledgement……….i

Table of content……...…v

CHAPTER ONE

INTRODUCTION

1.0 BACKGROUND OF THE STUDY

1.2    STATEMENT OF THE STUDY

1.3    RESEARCH QUESTION

1.4    OBJECTIVES OF THE STUDY

1.5    SIGNIFICANCE OF THE STUDY

1.6    SCOPE AND LIMITATION OF THE STUDY

1.7    LIMITATION OF THE STUDY

1.8    DEFINITION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

2.1 HISTORICAL BACKGROUND OF MTN GROUP

2.3    DEFINITION OF ADVERTISING

THEORETICAL FRAMEWORK

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 A Brief Outline of the Chapter

3.2 Restatement of the Research question and hypothesis

3    Research Design

3.4    Characteristic Population of the Study

3.5    Sampling Design and Procedure

3.6 Data Collection Instrument

3.7 Pilot Study to Test validity and reliability of the Study Instrument

3.8 Administration of the Data Collection

3.9 Method of Data Analysis

CHAPTER FOUR

PRESENTATION ANALYSIS AND DISCUSSION OF DATA.

4.0    INTRODUCTION

PRESENTATION, ANALYSIS AND

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 SUMMARY

5.2 CONCLUSION

5.3 RECOMMENDATIONS

REFERENCES

QUESTIONNAIRE

INTRODUCTION

We are all surrounded by a vast amount of advertising. Nearly everybody, therefore, has some thoughts on the subject. The tendency is to judge advertising as good or bad, to single out advertisements that one likes or dislikes, to wonder if advertising is worth the large sums of money spent on it, to question the contribution advertising makes to social welfare, and so on. Advertising research also aims to answer these questions in academic ways mainly within the fields of social science.

In business, a successful marketing campaign can lead to increased sales, better name recognition and a wider customer base. Great marketing helps your company establish a strong, memorable brand identity in the minds of customers. By using tools to measure the effectiveness of each Advertising effort, you can determine which to keep and which to discontinue. In doing so, you can more effectively utilize your time and money to develop a powerful marketing campaign.

The ultimate goal of most business concern is to make profit. It is the measure of success for the businessman and the reward for taking a chance. It is widely known that Advertisement is one of the ingredients used to achieve the stated objective of any business for most corporate organization the means of achieving this goal is found in integrated marketing policy back up by effective marketing management, the Advertising enables the organization not only to achieve lasting profit while satisfying the needs of the customers but also to achieve lasting success of the competition in wining lasting customers loyalty.

The concept seeks to reconcile two apparently conflicting motives. Its balance the organization need for benefit in such a way that the organization makes enough profit, and the need of business to retain customers through constant patronage.

Advertisement itself be the ingredient widely used to inform and persuades the customers to patronize the company’s products. Its involves publicity and Advertising strategy to create the Advertising mix.

STATEMENT OF THE STUDY

Most of the GSM Operators in Nigeria do not know the usefulness of the sales promotion and hence plan to overlook the influence it has on the patronage of the company’s product.

Among some of the problems of promotion on sales of company product or the form are, it has been alleged that the cost of sales promotion increase price of the product. It is believed that a large part of the annual expenditure on sales promotion represents a wasteful application of resources, and also the question that pays for promotion manufactures or find consumers? This has to be determined before the profit can be ascertained it is therefore and investment. Hence this aims on the effectiveness of advertising tolles for successful marketing with close reference to MTN products.

RESEARCH QUESTION

In the course of this study, the research will evaluate each advertising strategy used and which department is to carryout the promotion.

The main objectives of such exercise briefly are:-

What are advertising tools used in the company?

To what extent is the effective of these tools in marketing of the company products? What are the objectives of using these tools by the company?

To what extent does the effectiveness of advertising affect the overall performance of the company?

OBJECTIVES OF THE STUDY

The study when successfully completed will assist the management of

MTN Nigeria to achieve the following:-

This study is aimed at highlighting and finding out certain facts as regards the effect of promotion on patronage of products of MTN Nigeria. This study will further look into the problems facing Advertisement of product in the breweries sector.

The research will also benefit individual company that provide one kind of product or the other and helps them to know the best way of promoting and techniques to use in such advertising exercise.

SIGNIFICANCE OF THE STUDY

The particular topic is order to examine the usefulness of sales Advertisement on sales to avoid misconception. Its also aims at highlighting the principal benefit of sales Advertisement to the organization in particular and the society at large.

Also the study will help us understand the influence of Advertisement of sales on the company product volume. The research findings will assist the company to know its sales and profitability volume before embarking on advertising activities. This research will enable us to know the department that should be responsible for the sales Advertisement activities.

Finally, this research work is to enable the company to accord more attention, recognition to sake Advertisement as a weapon used in attaining organizational objectives. The findings of this study will help all manufacturing companies, corporate bodies, marketing students, managers and researchers in their various endeavours.

SCOPE AND LIMITATION OF THE STUDY

The scope of this research work cover the various advertising options used by MTN Nigeria. . Its Information, Implementation and its effectiveness towards the achievement of the organizational goals and objectives.

LIMITATION OF THE STUDY

The limitation faced by this research is insufficient of time and other factors such as the following:-

Academic Constraints

Financial and Inadequate resources.

This study could have being extended to all parts of Nigeria Breweries, but due to the aforementioned problems, the research is on MTN Nigeria only.

DEFINITION OF TERMS

SALES ADVERTISEMENT:- This is an indirect advertising program or advertising research, which is intended to stimulate quick sales action.

ADVERTISING:- This is a band of physical services, a symboliccharacteristics designed to produced consumer want and satisfaction.

OBSERVATION:- This is the direct watching of event or action of a particular object which being study.

CONSUMER:- This is the person who boys goods or used services.

LAYOUT:- This is a way which advertisement purpose are arranged according to plan.

AGENTS:- These are pointed by the manufacturers and to represent the manufacturers net themselves.

PUBLICITY:- This is a non-personal message, which is transmitted in the media to a large number of intended evidence.

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 SUMMARY

This research work embarked on an academic voyage and explored the effectiveness of advertising tool for marketing of a product of MTN Nigeria.

The research is designed to achieve the following objective. To bring to lime light the benefits and advantages of advertising tools in an organization, to highlight the importance of advert in business organization, to show the importance of creativity in advert messages, to highlight the different method of advertising tools.

To achieve the objectives therefore, the research was divided into chapters, chapter one to five.

Chapter one, begins with introduction and background of the study, looking into the origin and importance of advertising tools in an organization. Also in this chapter the significance of study was highlighted.

Some research question were raised which later formed the question of the questionnaire which gave the respondents chance of expressing their opinion on various questions.

In chapter two related literature to the topic of the research were studied and reviewed. The relevance of this chapter cannot be over simplified. This is because the existing literature paved way very significantly to the research process therefore the review was done on the, historical perspective of advertising tools, function and benefits of advertising tools, social impact of advertising tools, economic impact of advertising, MTN NIGERIA historical perspective, ethnical issues in advertising tools, the need for advertising tools regulation. Also in the chapter the theoretical perspective on which the research work was based was also discussed.

In chapter three, the methodology with which the data collected was highlight and discussed, the research adopted the “survey” method, which guided it to its logical.

Under this survey method peoples opinions were sought using the questionnaire, the questionnaire which was designed to seek information

about the demography of the respondents and the opinion of the respondents on each of the questions raised in the questionnaire. Also in the chapter, the questionnaire was designed in line with the sample size, which was derived mathematically by using the systematic sample method. The administrated and retrieved questionnaire paved way for analysis and interpretation of the data.

In chapter four presented the table, which comprises of the respondents point of view and analysis and interpretations were given to each of the table. The information on the table represents the views of the respondents in the retrieved questionnaire.

Also in this chapter analysis and discussions were made on major finds of the research work.

Chapter five presents the summary of the whole research work and draws conclusion on the topic and findings of the research work also in this chapter recommendation were given on issues which need further investigation.

5.2 CONCLUSION

Advertising tools indeed is an inevitable marketing tool, which has immensely contributed to the growth and the world over. From the research work so far, it is evident that for any meaningful programme and set objectives to be achieved there is a need for co-operation, mobilization and enlightenment, from interpersonal communication and through the media of mass communication. Hence, the need for the advert department to articuted and accurately analyze with a view of identifying and understanding the organizations prospects. In other words the contributions made by newspaper advert towards achieving organizational aims and objectives should be fully in agreement with its corporate identity.

In essence, the research work aimed at looking into the extent to which advertising tools serves as an essential marketing tool or as a source of income which is being generated into the organization for its development with particular reference to MTN Nigeria Company.

In view of my research finding and data analyzed in chapter four the study was able to find out that, MTN Nigeria and other companies alike rely

on advertisement for their sustenance and survival. From the research finding also it could be understood that newspaper advert creates a good image for organizations similarly newspaper advert serves as a means of entertainment; it gives information about product or service and serves as a constant reminder to the public.

As shown in the table in chapter four it also determines the purchasing behavior of the consumers.

5.3 RECOMMENDATIONS

Based on the finding and conclusion of this study recommendations have been made as follows.

(1)    MTN Nigeria should adopt the attitude of determine the areas strengths and weaknesses of competitors whole exploring advertising tools programmers’.

(2)    That organization should aim at sufficient marketing research; it needs to be emphasized in newspaper advert campaigns for customers.

(3)    The organization should ensure moderate pricing of the product. Moderate prices make common people to purchase the product.

(4)    Organization (MTN Nigeria) should explore more possible areas of effective presentation of their products to the buyers.

(5)    The organization (MTN Nigeria) should Endeavour to create center for purchasing their products or service.

.

EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET
Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.