MEASUREMENT OF ADVERTISEMENT CONTRIBUTION TO EFFECTIVE SALE GROWTH IN A COMPETITIVE MARKET


MEASUREMENT OF ADVERTISEMENT CONTRIBUTION TO EFFECTIVE SALE GROWTH IN A COMPETITIVE MARKET  

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”.

The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented.

Consequently, some forms of communication are essential for the execution of any marketing strategy. Advertising consist of paid message designed to inform or persuade buyer about a product service belief or idea by an identified sponsor selling message to the right prospect for a product or services at a lowest possible cost.

Nevertheless, if a brand has been in a market for sometimes, its sales may have started to deceive out it may be re-launched back into the market by an aggressive marketing strategy in other word.

It is instructive that with advertising you will actually be selling less but “less” is skill more than the result, which would have achieved without advertising and this may be a major benefit to your overall profitability.

In addition, you can successfully establish brand values through increased advertising. It is easier to establish these sorts brand values, if you set out to do so right from the brand launch. This means, that the name the pack the point of sales reflects a completely integrated brand personality.

By effective advertising, a brand can carryout for its self a new market or significant share of any old one at the expense of direct or indirect competition.

In conclusion, it’s instructive from all the above mentioned factor that one cannot over emphasized the important of advertising toward achieving corporate objectives.

This is the main reason behind this significance of the on measurement of the contribution of advertising to growth in a competitive market.

1.2 STATEMENT OF THE PROBLEM

In any research work, certain problems are usually identified for the study, it is the way problems are defined that governs the ability of decision making to search and identify appropriate solution.

Below are the problems:

⦁ Problem of cost

⦁ The problem of ineffective use of media

⦁ Problem of appraising sales and sales growth

⦁ Problem of explaining the nature of a complex product in a comprehensive manner

⦁ Problem of considering the state of mind of the consumer before advertising the product

⦁ Problem of determining the medium used in advertising

1.3 AIMS AND OBJECTIVE OF THE STUDY

The overall aims and objective of measuring advertisement contribution to effective sales growth in a competitive market is to increase, profit’ by stimulating. Sales beyond the unit and naira level otherwise possible. More specifically, the producer or seller hopes that additional unit sold as a result of adverting will contribute to overhead cost of the advertising. Their important aims and objectives are as follow.

⦁ To inform potential customer and users of the existence of the product and the benefit they have from the purchase.

⦁ To expose future researcher and broaden her knowledge about the subject matter.

⦁ To elucidate the contribution of advertisement to effective sales growth in a competitive market.

⦁ To regain lost customers and accounts

1.4 SIGNIFICANCE OF THE STUDY

This study is intended to highlight and unfold the roles of advertising and to promote the corporate image on marketing in company product.

Furthermore, the importance of the study is also derived from the fact that this ‘study area head been relatively negated in the marketing. Most of the previous research study has been on advertising in relation to specific product.

In addition, the study would be of immense benefits to future researchers’ attempting to appraising advertising as it enhance sales growth in competitive market. However, the primary rationale for this research study is too useful the obligations, which serve as one of the prerequisite for the partial fulfillment of the National Diploma in Nigeria polytechnics.

1.5 SCOPE OF THE STUDY

The Scope of this study will be limited to determining how advertising enhance sales growth of Nigerite Limited product.

It determines the effectiveness of various types of advertisement used by Nigerite Limited.

This study covers an indigenous and foreign market and product of Nigerite Nigeria Limited Lagos. Nigerite as a member of Elex group is the largest company in Africa that engages in manufacturing bf fibre, current roofing sheet and vingh floor ties, which are being used and consumed throughout  the country and has become a celebrity among its contemporary.

Nigerite limited is a joint venture between Odua Investment Corporation limited and Etex group of Belgium. Its head office is located in a fifty acre site along Oba Akran Avenue, Ikeja, Lagos state and has different branch offices in various states such as Ilorin, Ogun, Oyo, Anambra, Abuja, Jos, Abia etc.

1.6 LIMITATIONS AND CONSTRAINTS TO THE STUDY

A research study of this nature has never been executed successfully without the researcher facing constraint or the other.

The following are the limitations involve in conducting the study

Time: the period within which the project is being carried out is grossly limited. Data collected involved mush traveling around.

Most of the staff and respondents felt reluctant to disclose information needed by the researcher to avoid leakage of the company information.

.

MEASUREMENT OF ADVERTISEMENT CONTRIBUTION TO EFFECTIVE SALE GROWTH IN A COMPETITIVE MARKET



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET
Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.