CONSUMER ATTITUDE TOWARD OKADA TRANSPORT SERVICE IN NIGERIA USING OKADA COMMUTA IN ILORIN METROPOLIS AS A CASE STUDY


CONSUMER ATTITUDE TOWARD OKADA TRANSPORT SERVICE IN NIGERIA USING OKADA COMMUTA IN ILORIN METROPOLIS AS A CASE STUDY

TABLE OF CONTENT

Certification

Dedication

Acknowledgement 

Table of content

CHAPTER ONE: INTRODUCTION

1.1 Background of the study 1 

1.2 Statement of the problem 2

1.3 Aims and objectives of the study 3

1.4 Significance of the study 3

1.5 Scope of the study 6

1.6 Limitation and constraints to the study 7

CHAPTER TWO: Literature Review

2.1 The Concept of Transportation 9  

2.2 Mode of transportation in Nigeria         10 

2.3 Essence of transportation         14 

2.4 Shortening of transportation 

2.5 Definition of okada transportation         15

2.6 Benefit of okada transportation         16 

2.7 Consumer attitude towards okada transportation         16

 CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research design         18 

3.2 Definition of population         19

3.3 Sampling procedure         19

3.4 Sample size and distribution         20 

3.5 Sources of data collection         20

3.6 Data collection method and techniques         22

3.7 Data collection instrument         22 

3.8 Data presentation and analysis technique         22

3.9 Validity and reliability of the instrument         22

CHAPTER FOUR 

4.0 Data presentation and analysis         24

4.1 Brief history of the case study         24

4.2 Data presentation and analysis         26

4.3 Discussion of findings         32

CHAPTER FIVE: Summary, Conclusion, Recommendation

5.1 Summary of Reports         33

5.2 Conclusion         34

5.3 Recommendation         34

REFERENCE 

APPENDIX 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

There are different types of services that exist in Nigeria, and one of the services is like transportation serves and its importance cannot be over-emphasized in carrying out our day to day activities.

In Nigeria today, transportation service is among the adult population. The service is one of the most important single factors influencing the standard of living of the Nigerians in one way or the other in both rural and urban centers.

There is doubt that transportation service is one of the means of improving business activities in any human society and this include Okada transport service, without this service, it will be very difficult to convey people from one place to another and even to carry out other services.

It is in the light of this that the federal and state governments establishes the federal and state ministries of transport of oversea and regulate transportation laws.

There exist inequalities of various transportation services in almost every fact of life inequalities is special distribution of these phenomena. The phenomena could be social, cultural, physical as well as economic. These inequalities has resulted in and still resulting in the stratifications parade our whole society today. Due to these inequalities, certain place or area may be abundantly endowed with good means of transportation service, while other place may suffer inequalities means.

1.2 STATEMENT OF THE PROBLEM

The problem of consumer attitude towards Okada transport service is clear and not too many, which include

i. Too light i.e. not heavy “Okada” motorcycle is not heavy which cannot easily controlled by a heavy wind that below of the road by any incoming vehicle that comes from the opposite side or behind with high speed.

ii. The “Okada” has no cover i.e. the body that will prevent rain to get to the passenger and the riders body in case there is minor accident, it affects both the rider and the passenger because they serve as the body of “Okada”

iii. There is no much space for the carriage of many and heavy load of the consumer to their different destination.

1.3OBJECTIVES OF THE STUDY

As most researchers have found out that transportation service is one of the means of improving business activities. The major aim of this is to find out consumer attitude towards “Okada” transport service in Nigeria, their causes and to suggest possible solution.

The objectives of this study are to critically analyze and highlight the consumer attitude towards “Okada” riders in Nigeria.

To serve as a source of learning on how to relate and speak to the riders, not ignorantly or by harsh words to avoid conflicts or arguments between the two parties.

Another aims of this research is to find out the various avenues by which the development of relationship between commercial transporters (Okada) and their consumers. This research intends to find out the problems of the Okada riders and their effect on the economy of the country. It also aims to educate them on how they relate with the people render services to.

1.4 SIGNIFICANCE OF THE STUDY

There are different means of transportation example road, water, air, railway transportation. Among the road transportation we have the Okada transportation, Okada transportation might seen to be cheap transportation and low rate compared to other transportation services. Okada transportation has on intense significance in ensuring economic growth and development in the nation and economy at the large.

SIGNIFICANCE OF THE STUDY TO THE SOCIETY

Okada service was a gradual development of the rural economic leading to poverty alleviation and food security. The study found that majority of the rural dwellers are strongly agreed that the economy impact, cultural impact, societal impact, health impacts and environmental impacts derived from Okada services is rural community development. It thus demonstrated that the perception of rural dwellers on the constraints hindered Okada services in community development were major constraints

SIGNIFICANCE OF THE STUDY TO THE CASE STUDY

The operation of this group of transporters has eased the transport difficulties encountered by the people. Thus, we can say that Okada business has filled a gap in the public transport system in Nigeria. With the operation of commercial motorcycles, people can now go to areas previously impregnable by conventional means of transportation. For example, there were some rural suburbs and streets in Ilorin that conventional commercial buses and taxi could not reach such as: Bechadims, sanraab, tipper garage in tanke area of Ilorin and places such as Orisunmibare, Asfat in Oyun axis, to mention just few. The Okada has now provided a means of transportation for commuters in these areas in Ilorin west the interior of Agbede, Oke-ose has been opened up by the use of Okada.

SIGNIFICANCE OF THE STUDY TO THE ACADEMIC

Okada business has eased the transport difficulties encountered by students when going to the exam hall, lectures etc. thus, we can say Okada business has filled a bug gap in the public transport system. With the operation of commercial motorcycles (Okada) people can now go to areas previously impregnable by conventional means of transportation.

SIGNIFICANCE OF THE STUDY TO THE RESEARCHER

Commercial motorcycles (Okada) is very significant in the aspect that it comes to rescue when there is traffic jam in a situation where am in hurry.

Furthermore, it helps in going to places have not been when stranded. It add to the development of the community through easy movement of inhabitant people by Okada from their community to urban area and city center to buy any goods they need, instead of wasting more time at the motor park is now lucrative.

1.5 SCOPE OF THE STUDY

This study intends to give details the various challenges faced by the Okada riders and also the consumer of the transport services. The study also covers what can be employed in solving the present problem we are faced with.

The study also covers the various measures that have been taken and the measure that have been taken in solving present challenges and offering solution to them. This research work will cover Ilorin metropolis excluding are and sub area such as, Basin, Air-port olorunshogo, Adabata.

Conceptual Scope: Some concepts were review in this study among this were consumer attitude and consumer reaction.

INDUSTRIAL SCOPE

This research work will covered the transportation services using Okada transport means as a references point for the transport services to know the concern of the customer about the transport service, to know their level of satisfaction on the Okada transport services.

GEOGRAPHICAL SCOPE

The area which is covered in terms of rendering their service is a very wide range where there are numerous customers when makes use of Okada transport service right from Ilorin metropolis to every area at Ilorin where Okada transport delivered their services.

TIME SCOPE

Due to the limited time, the data obtained will be within a range of a year and the validity of the outcome can only be terrible for the duration of two years (92) as a result of changing transportation services. It also the problem faced by the consumer and what make them not to enjoy service rendered by the Okada riders.

1.6 LIMITATION AND CONSTRAINT TO THE STUDY

This research work successful but not without some problems along the way.

1. Firstly, inadequate literatures and regards consumers attitude towards Okada transport services in Nigeria. If not for some text books and journals of vocational and technical studies pertaining to consumer behaviors.

2. In some occasions those to interview were on their business service or not in good mood for such exercise due to lack of passenger (s) to carry to earn their daily money and hot weather of the days in such situation the complete and relevant information needed for the research.

3. Another problem encountered was death literature during the collection of data for research work was in availability and inadequate text books on the findings and preventing getting the information from or wide dimensions.

4. Above all, the research work was also constrained with lack of find, which could not allow this research work to get all necessary materials required for the project.

Financial Constraint: The researcher does not have enough money to spend on the project; it is parent and some other things concerning the project.

Secrecy: The people were not able to answer the questions asking them concerning the study due to the secrecy and the researchers were unable to acquire much information.

Time Scope: The researcher does not have enough time to travel from one state to another to gather information, before attending lectures doing assignment, attending tutorial and observing Solat so that the time is too short.

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CONSUMER ATTITUDE TOWARD OKADA TRANSPORT SERVICE IN NIGERIA USING OKADA COMMUTA IN ILORIN METROPOLIS AS A CASE STUDY



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