THE EFFECTIVENESS OF ONLINE SHOPPING ON BUSINESS PERFORMANCE. A CASE STUDY OF JUMIA.


THE EFFECTIVENESS OF ONLINE SHOPPING ON BUSINESS PERFORMANCE. A CASE STUDY OF JUMIA.

ABSTRACT

The paper examines THE EFFECTIVENESS OF ONLINE SHOPPING ON BUSINESS PERFORMANCE. A CASE STUDY OF JUMIA. The study contained five chapters. Chapter one discussed the introduction of the study. It contains the background to the study, statement of problem, research questions and objectives amongst others. Chapter two reviewed relevant literatures related to the study in the context of conceptual review, theoretical review and empirical review. Chapter three presented the research methodology adopted in the study. Chapter four contained the presentation and discussion of results. Chapter five contained the summary of findings, conclusion, recommendations and suggestions for further studies.

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

The advent and subsequent growth of internet services has led to a significant change in the nature of transacting business. Consequently, the conventional buying and selling in supermarkets, stores and open markets can be equally done through the internet. Therefore, doing business on the internet has led to Online shopping. Conceptually , online shopping constitute a typical form of online shopping which enables consumers and sellers to carryout  buying and selling of  products and services  directly  over the Internet using a browser. Botha, J.; Bothma, C.; Geldenhuys, P. (2008). The Consumers can access the product of their interest by visiting the website of the seller directly or by searching for alternative vendors using the internet shopping search engine, which displays theproducts and services available andtheir prices. As at 2016, online shopping has become popular through the use of a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.The use of online shopping has provided support to the improvement of business performance through increased sales as a result of access to online and offline customers. Business Performance is the optimization of overall business performance and attainment of business goals. It enables an organization appraise Key Performance Indicators and determines the efficiency and success of the firm’sbusinessactivities. The study seeks to appraise the effectiveness of online shopping on business performance. A case study of Jumia.

1.2 STATEMENT OF THE PROBLEM

The use of online shopping is however faced with challenges such as the inability to inspect products physically before purchase. This condition places the consumers at ahigher risk of fraud as the items ordered online, may not work properly, have defects, or may not be the same item pictured in the online photograph. There are also security challenges as online payments may expose the customers banking details to hackers. The impact of such breaches could be devastating. Computer security is currently a major concern for merchants and online shopping service providers who are evolving ways to eradicate and mitigate various security challenges in the use of the internet for transacting business. Therefore, the problem confronting the study is to appraise the effectiveness of online shopping on business performance. A case study of Jumia.

1.3 OBJECTIVES OF THE STUDY

The Main Objective of the study is to appraise the effectiveness of online shopping on business performance. A case study of Jumia;The specific objectives include:

1. To determine theeffectiveness of online shopping on business performance.

2. To examine the challenges consumers’ face with online shopping.

3. To proffer solutions to these challenges. 

1.4 RESEARCH QUESTIONS

1. What is the effectiveness of online shopping on business performance?

2. What are the challenges consumers face with online shopping?

3. What are the solutions to these challenges?

1.5 STATEMENT OF THE HYPOTHESIS

The statement of the hypothesis for the study is stated in Null as follows:

Ho:There is no significant effect of online shopping on business performance.

1.6 SIGNIFICANCE OF THE STUDY

The study appraises the effectiveness of online shopping on business performance. A case study of Jumia. The study shall therefore serve as veritable source of information to stakeholders to proffer interventions which will address the problem.

1.7 SCOPE OF THE STUDY

The study focuses on the effectiveness of online shopping on business performance. 

1.8 LIMITATION OF THE STUIDY

The study was confronted with logistics and geographical factors.

1.9 DEFINITION OF TERMS

ONLINE SHOPPING DEFINED

online shopping constitute a typical form of  online shopping which enables consumers and sellers to carryout  buying and selling of  products and services  directly  over the Internet using a browser

FIRMS COMPETITIVENESS DEFINED

The firm’s competitiveness lies in its ability to provide products and service more effectively and efficiently than its competitors. It is the ability of the firm to maintain sustained success and the ability to compete favorably with the world's best firms in cost and quality of goods or services.

FINANCIAL PERFORMANCE DEFINED 

This is the measure of the firm’s financial returns or goals through the use of evaluation method or financial indicators.

RETURN ON INVESTMENT DEFINED

The return on investment defines the firm’s efficiency in the utilization of the invested capital. This ratio is determined as net profit after tax divided by total paid in capital. 

CUSTOMER SATISFACTION DEFINED

Meeting or exceeding customer expectations.

REFERENCES

Botha, J.; Bothma, C.; Geldenhuys, P. (2008). Managing Online shopping in Business. Cape Town: Juta and Company Ltd. p. 3. ISBN 9780702173042.

Doherty, N.F.; Ellis‐Chadwick, F.; Hart, C.A. (1999). "Cyber retailing in the UK: the potential of the Internet as a retail channel". International Journal of Retail & Distribution Management. 27 (1): 22–36. doi:10.1108/09590559910252685

Lambert, Laura (2005). The Internet: A Historical Encyclopedia: Chronology. Vol. 3, Volume 3. Santa Barbara, CA: ABC-CLIO. p. 100. ISBN 978-1851096596.

Zinkan, George (2011). Advertising Research: The Internet, Consumer Behavior, and Strategy. Chicago: American Marketing Association. p. 33. ISBN 9781613112717.

.

THE EFFECTIVENESS OF ONLINE SHOPPING ON BUSINESS PERFORMANCE. A CASE STUDY OF JUMIA.



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET

Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.