INTERNET AS A NEW MARKETING TOOL FOR ACHIEVING ORGANIZATIONS GROWTH


INTERNET AS A NEW MARKETING TOOL FOR ACHIEVING ORGANIZATIONS GROWTH (A Case Study of First Bank Nigeria Plc)  

TABLE OF CONTENTS

Title page 

Certification 

Dedication

Acknowledgment 

Abstract 

Table of contents

CHAPTER ONE 

1.0 Introduction

1.1 Background of the study

1.2 Statement of problem

1.3 Aim and Objective of the study

1.4 Significance of the study

1.5 Scope of the study

1.6 Limitation and constraint to the study

CHAPTER TWO:- LITERATURE REVIEW

2.1 Introduction of Internet 

2.2 Definition of Internet

2.3 History of Internet

2.4 Definition of Electronic Commerce and Internet Marketing

2.5 Business Revolution and Internet Marketing 

2.6 World wide Web Marketing 

2.7 Strategies for setting up a website using the old four (4)Ps

2.8 Strategies for setting up a Website using the 5P’s of Marketing

2.9 Electronic Shopping Agents (Cyber Agent)

2.10 The Internet Customer 

2.11 Performance of SWOT Analysis 

2.12 Setting up on internet Service Provide (ISP)

CHAPTER THREE 

3.0 Research Methodology 

3.1 Research Design 

3.2 Population of the study and sample size 

3.3 Sampling Method 

3.4 Method of Data Collection 

3.5 Data presentation and analyses techniques  

CHAPTER FOUR

4.0 Data Presentation and Analysis 

4.1 Brief History of Case Study 

4.2 Data Presentation and Analysis

4.3 Hypothesis testing the data Analysis

CHAPTER FIVE 

5.0 Summary Conclusion and Recommendation

5.1 Summary of Finding  

5.2 Conclusion 

5.3 Recommendation 

References

Bibliography 

Appendix …………….

Questionnaire 

CHAPTER ONE

1.0 INTRODUCTION 

Marketing has become indispensable in organization  successful, marketing actions are as a result of management information and of applied common sense prosperous marketing companies are those that think positively about their business environment, so developing organization capable of seeking opportunities, recognizing potential and resolving its difficulties.

Internet as a new marketing tool plays an important role in promoting marketing activities.  It is defined by Reynold (1999) as a connection of interconnected network of all freely exchange information many organizations have their Website, Email e.t.c where they transact business and sell various types of product to the outside world.  Internet marketing as assumed a position of significant in term of achieving product growth and co-operate objective efficiently through an effective communication process.

Stanton (1981) defines communication through electronic means are the process by which information is transmitted between individuals, organization and the public by the use of words i.e term and symbols .e.t.c which may take different forms such as phone e-mail e.t.c.

The possibilities of micro-electronic (internet) internet new product development are clear through the provision of opportunities for faster access to sales result which can be displayed and assessed at distance to location.

May organization in the world either profit or non profit oriented concern on how to integrate to achieve stated goal.

1.1 STATEMENT OF THE PROBLEM OF THE STUDY 

The problem have is the internet as a new marketing tool for achieving organization growth.  This problem tool is concerned with the effect of using internet as a new marketing.  That is whether the cost of maintaining internet justifies the benefit derived by the company (ies).

These problem tools in the competitive homogenous explore those brotherly questions. Concerned with the problem.  This problem involves The evaluation of internet as one of marketing tool. 

1. Is internet more effective than other marketing tool for achieving organization objective (growth).

2. What proportion of promotional budget should be allocated to internet

3. Does the cost of internet justify the benefit / promotional tools and such importance be related with the opportunity of promotional budget.

1.2 AIM AND OBJECTIVE OF THE STUDY 

The aims of this research working into the sharp focus the root of success and failure of internet in business organization.  The research finding and recommendation will enable the management to know and plan effectively on the right value of using internet as a marketing tool for achieving company growth.  The project set out the best procedure on the internet a marketing tool in business companies.  The objective of the study is to prove that internet is also non- effective compare with other promotional tool in any business organization.

1. To make sales faster when customer are at long distance e.g (Bank)

2. To guarantee flow of service in order to avoid stress

3. To ensure that bank established a record of honest dealing with customers in order to keep abreast their market and at the sometime more ahead the competitors.

4. To achieve proper monitoring and security.

1.3 SIGNIFICANCE OF THE STUDY 

The significance of this re search work is that it will enable the researcher to understand in full what interest is all about and the various way of improving internet service by researching into their problems.

It will also improve the practice application of the internet service (concept).

To the company (industries), which is marketing firms the research finding and recommendation will enable them to see the real effect of internet as a tool for achieving organization objectives (growth) and opportunity enable with the use of internet service in relation with marketing activities in them present and recognized the opportunities that can be derived by an organization.

1.4 This research work tends to examine the impact of internet as a modern marketing strategy of achieving both product and corporate goal. 

This opportunities and threat it has brought to the business environment using the First Bank of Nigeria Limited as a case study.  This study covers e.g Ilorin monopolies within the month of March June in the year.

1.5 LIMITATION AND CONSTRAINT TO THE STUDY

This research work is planned to cover a wide area.  However the wide range expected to be covered are limited by major as 

a.) Insufficient fund to carryout the project work.

b.) The research work is hinded by time, insufficient time for student to be able to search for data and gather information for the purpose of this research.

c.) Inability of staff to give adequate and proper answer to the research questions.

.

INTERNET AS A NEW MARKETING TOOL FOR ACHIEVING ORGANIZATIONS GROWTH



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET

Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.