THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY)


THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY)  

ABSTRACT

This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of "whether or not", inadequate Market orientation can lead to small business failures.

It also touched, on the significance of market orientation, it's performance and other related industrial Issues, and thereafter, given recommendations where and when necessary in order to check or completely eliminate, the issue of business collapse or failures and help increase there overall performance and turnover of small-scale businesses in Nigeria.

For the purpose of this research, the primary source of data collection was used to obtained data for the project, (Application of questionnaires) in order to collect and collate Information, to arrive at a complete inference on the research Topic.

A hundred and fifty questionnaires was printed and issued out to various respondents, of which only 60% where able to be retrieved.

Twenty (20) questionnaires were randomly selected from the 60% (90) representing different fields of business and was used for the purpose of computation and analysis of the Project.

The findings and conclusions from these analysis shows that, Market orientation helps to enhance profitability, Organizational performance, the customer retention as well as Marketing innovative ness in small business.

TABLE OF CONTENTS

  Title Page

Certification

Dedication

Acknowledgment

Table of content

Abstract       

CHAPTER ONE

1.0           Introduction/Background to study

1.01      Statement of the problem

1.02      Research question

1.03  Hypothesis

1.04  Scope of study

1.05  Purpose of study

1.06  Significance of the study

1.07  Limitation

CHAPTER TWO

2.0    Literature review

2.01 Marketing orientation and business performance

2.02  Marketing orientation and innovativeness

2.03 Marketing orientation and business environment

2.04 Constraints of marketing orientation practices

2.05  Failed policies from inadequate market orientation

          Practices

2.06  Marketing orientation and competition

CHAPTER THREE

3.0    Methodology                                                                        

3.01  Research design                                                                   

3.02  Sample size and procedure                                                          

3.03  Restatement of hypothesis                                                 

3.04  Summary 

CHAPTER FOUR

4.0    Presentation of analysis of data

4.01  Chi-square distribution

4.02  Sample size

4.03  Small size

4.04  Decision rule

4.1    Presentation of Data                                        

4.1.1 Spreadsheet of response/table

4.1.2 Data sheet of contingency table

4.2    Presentation of observed frequency

4.3    Analysis of Data

CHAPTER FIVE

5.0    Summary, Conclusion and Recommendation

5.1    Summary of findings

5.2    Recommendation

5.3    Conclusion

          Reference

          Appendix                              

CHAPTER ONE

INTRODUCTION

BACKGROUND TO STUDY

Ten percent of the profit before tax made by bonus is directed towards financing Small and Medium Scale Industries in Nigeria (SMES) as directed by the Federal Government through the Apex body in the country's financial institution - Central Bank of Nigeria CBN. This has come to stay as a policy, brought forth as a result of the overwhelming impact of this sector to a country's economic development as evidenced in the tracks of nations like: Brazil, Argentina, India, China, Malaysia amongst others.

Financing this sector of the economy adequately by these nations has moved them forward economically. Newly industrialized economy (NIE) were basically shown the way forward by throwing their weight behind small and medium scale industry.

Many more policies have been signed into law by different governments to improve this sector. Lately, we have the economic reform: National Empowerment for Economic

Development Strategies (NEEDS) by the Obasanjo Administration and one of its main objectives is the development of SMEs.

Nevertheless, not every small business floated either individually or with the Government's aid has come to stay as inadequate marketing skill-market orientation practice among other factors is set to ruin its continuity.

Continued rising and disappearance of small businesses would be seen over a long period of time until critical issues like marketing orientations are analyzed and consciously laid in the minds of business managers and entrepreneurs. This skill would help keep the industry live and prevent early demise if any at all.

STATEMENT OF PROBLEM

How does inadequate market orientation lead to small business failure?

PURPOSE OF STUDY

Generally, the purposes of this research are:

I).     To show the significance of market orientation in the effective running of business.

ii).    To guide entrepreneurs of business.

Specifically, the purpose include:

i.       The study would guide existing small-scale businesses in the running of the business.

ii.       This study would also prepare prospective small ­scale business entrepreneurs with respective to skill acquisition on market orientation before starting up.

iii.     It would also assist other researchers in conducting similar research.

iv.     It would also add to the body of knowledge for information sourcing.

RESEARCH QUESTIONS

The following questions are hereby asked:

i)       Is it because market orientation dictates profitability?

ii)      Is it because market orientation affects performance?

iii)    Is innovativeness a function of market orientation?

iv)     Is customer retention a function of market orientation?

RESEARCH HYPOTHESES

With respect to the statement of problem and research questions I make the following hypotheses:

i).      Market orientation dictates profitability: H1

ii).     Market orientation affects performance: H2

iii).   Innovativeness is a function of market orientation: H3

iv).    Customer retention is a function of market orientation: H4

SCOPE OF STUDY

This study is limited to small-scale businesses resident in Lagos State only. Lagos State was chosen because of proximity and convenience to the researcher.

SIGNIFICANCE OF THE STUDY

This research would aid small business managers, government and policy makers in assessing small-scale business, its performance and enacting policies on them respectively.

LIMITATIONS

This research does not cover all states of the federation but restricted to Lagos alone due to my working environment restraint.

.

THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA (A CASE STUDY OF NIGERIAN ECONOMY)



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET

Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.