MARKETING OF PETROLEUM PRODUCT IN NIGERIA (CASE STUDY OF OANDO PETROLEUM PLC ILOIN DEPOT)


MARKETING OF PETROLEUM PRODUCT IN NIGERIA (CASE STUDY OF OANDO PETROLEUM PLC ILOIN DEPOT)  

ABSTRACT 

Petroleum product is an industrial product from which so many sub-products are been produced or manufactured. Such as Petrol chemical, petroleum, kerosine etc. Among these products, petroleum serve as form of national product because it being consumed by all Nigerian.

This project is sub-divided in to five chapters. Chapter one consists of introduction, historical background objective of the study, scope and limitation of the study, significant of the study etc. Chapter two consists of literature review, development of Nigeria oil industry, Nigeria government involvement in oil business etc. Chapter three consists of research methodology. Organization chapter, structure layout and administration machinery, nature, pattern and strategy of oil marketing in Oando petroleum PLC etc. Chapter four consist data analysis and interpretation, test of hypothesis. and Chapter five consists summary of findings, recommendation, conclusion and referenc

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

PROPOSAL

TABLE OF CONTENT

 CHAPTER ONE

1.1 INTRODUCTION

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVE/SIGNIFICANCE OF THE STUDY

1.4 SCOPE AND LIMITATION OF THE STUDY

1.5 DEFINITION OF KEY TERMS

CHAPTER TWO

2.1 LITERATURE REVIEW

2.2 HISTORICAL BACKGROUND

2.3 ORGANIZATIONAL STRUCTURE OF OANDO PETROLEUM PLC

2.4 DEVELOPMENT OF NIGERIA OIL INDUSTRIES

2.5 NIGERIA GOVERNMENT INVOLUEMENT IN OIL INDUSTRY

2.6 DETERMINATION OF OFFICIAL SELLING PRICE

2.7 PHYSICAL DISTRIBUTION OF PETROLEUM PROJDUCT

2.8 PETROLEUM PRODUCTS PROMOTION

2.9 THE RISE OF INDEPENDENT MARKETER

2.10 ORGANIZATIONAL STRUCTURE LAYOUT

2.11 NATURE, PATTERN AND STRATEGY OF OIL

CHAPTER THREE

3.1 RESEARCH METHODOLOGY

3.2 SAMPLE SIZE

3.3 OANDO PETROLEUM RELATIONSHIP TO OTHER COMPANY

CHAPTER FOUR

4.1 DATA ANALYSIS AND INTERPRETATION

CHAPTER FIVE

5.1 SUMMARY OF FINDINGS

5.2 RECOMMENDATION

5.3 CONCLUSION

REFERENCES

APPENDIX

CHAPTER ONE

1.1 INTRODUCTION

The discovery of petroleum has taken place for about one hundred and fifty years ago, that was 1859 when the first underground oil was drilled in the United State in Titusville and Pennsylvania.

Petroleum is different from other oils, because it is being manufactured from mineral source rather than animal and vegetable. The source from which petroleum comes from distinguish it from other kinds of oils, since it has been discovered as the valuable product in the world, there was modern technology on the consumerism of petroleum energy which made the product probably to become the most valuable. 

Since petroleum is the most widely used source of energy in the world due to the industrialization development and also because a nation blessed with petroleum is economically well positioned because the product is very significant in the nations development. Petroleum is very important and popular base on the fact that, it produces energy in the operation of machines for the use of mankind.

The oil product is used in lubricating most machines in different industries to have long lifespan and it is also used to powered most form of transportation, like ship, train aero plane etc.

The work of exploration and exploitation of petroleum involve geologist who discovered the oil exploitation to be a risky business. The first oil well was only sixty percent (60%) deep, under normal circumstances a well must be drilled before the possibility of a settlement of oil at a particular location can become certainty.

The techniques used in drilling oil well is cable tool which is still the same as the one used for the first oil well in the year 1959, mean while, after the oil must have been ascertained to be in a particular oil well, it is passed to the storage tanks to be refined and later for marketing.

1.2 STATEMENT OF THE PROBLEM

Petroleum serves as form of natural product, but it could have not been discovered if not for the assistance of some geologists who worked on oil exploitation.

Moreover, the marketing of petroleum products serve great advantage to the nation most especially the Nigerians, because this product could have been of no advantage a benefit to the poor people if not because it has been introduced into the market and to be marketing in the best possible way in which people can obtain it easily for their use.

1.3 OBJECTIVES/ SIGNIFICANCE OF THE STUDY

The objective is to find out the importance of marketing of petroleum, products in Ilorin depot and to also study why Oando petroleum as an independent marketer finding it some how difficult to get its allocation from NNPC depot in Ilorin to its final consumers.

To get some basic information on how people choose to buy Oando petroleum product.

One have to analyze and conclude on the marketing of Oando petroleum product in Ilorin and also to find out why Oando petroleum have the largest market share in Ilorin town and factors responsible for it.

The choice of the topic marketing of petroleum product as a case study of Oando petroleum Ilorin depot, have made it from their major objective.

1) To make this project is also significant to the oil company in the sense that apart from Oando petroleum, other oils companies such as National oil, Chevron, Exton Scan also find the research useful in their business.

2) The study is also significant in the sense that Oando petroleum may find the findings recommendations and suggestions made in the study useful in its future operation.

3) This project is also significant in the sense that it highlights the implementation process of attaining high standard of living of marketing of petroleum product. In Nigeria and how government implements could be removed by the process of marketing research which will generally lead to high standard of petroleum product and thus result to the growth of the Nigeria’s oil industry which is basically the backbone of Nigerian economy.

4) To pursue my academic alternative that is in partial fulfillment for the Award of Higher National Diploma in Purchasing and supply.

1.4 SCOPE AND LIMTATION OF THE STUDY

For the purpose of accuracy and easy collection of data, this research is restricted to the operations of Oando petroleum Ilorin Depot.

The study course the concepts of marketing of petroleum product in Ilorin, concerted efforts are made on the study concerning the marketing of Oando petroleum within Ilorin in order to know all their activities and operations also to study how they market their product and equally know their location.

Also, the intentions of the product critically examine, analyze and appraise the operation fat Oando petroleum PLC, Ilorin depot, with the view to generating an oil product marketing in Ilorin and their contribution towards the development of Ilorin town.

Furthermore, the project will be of immense important to petroleum product marketers and the generality.

LIMITATION OF THE STUDY

One of the major limitations of the study is collection of primary data such as Observation, interview and questionnaire as an instrument of concrete records. The other includes validity of secondary data which were used in the writing of the research project. The manual analysis of data collection for the research project is another limitation concerning marketing of petroleum product In Nigeria.

1.5 DEFINITION OF KEY TERMS

Marketing: Human activities directed toward satisfaction and want through 

exchange process.

Market: The set of all activities and potential buyers of product and 

services.

Product: Is a set of tangible and intangible attributes including packaging, 

colour, size, price manufactures and retailers which the buyer may accept as offering want satisfaction.

Industrial goods: These are goods meant for the further production and 

reselling services.

Consumer Goods: These are goods that are made specially for final 

consumer.

Marketing Strategy: This means the regenerating of company in terms of 

its product life cycle, the promotion strategy for any product that 

are influenced by product life cycle.

Marketing research: The systematic problem analysis model building and 

fact finding for the purposes of completing the research.

Secondary Data: It is the data which already exist somewhere having 

obtaining it through books, trade journals, magazines subjects, 

publication, trade fairs, seminars. etc.

CHAPTER TWO

2.1 LITERATURE REVIEW

According to this project topic which is marketing of petroleum product, marketing is not complete until when transferring of ownership has been carried out and after the consumers have received some satisfactions from the use of product.

KINDS OF PRODUCT

Since Oando petroleum is considered to be the target of most leading oil marketing in Nigeria. The company major products are refined from petroleum such as Petrol, Diesel, Lubrication type aviation fine gasoline. Other specialized chemical products include industries chemical especially for domestic consumption such as air fresher.

2.2 HISTORICAL BACKGROUND OF THE ORGANIZATION

The historical evolution of Oando petroleum PLC, back to 1954 when the then British Petroleum company on the West Oando Coast in 1964. The British Petroleum limited was incorporated in Nigeria as an associates of the world wide British Petroleum group, it marked British Petroleum product throughout the federal republic of Nigeria.

In 1979, the company changed from a private company to public one, when 40% share were sold to Nigeria citizen in compliance with provision of the Nigeria enterprises promotion Decree of 1977.

On 31st July, 1979 the federal government acquired the remaining 60% which was owned by British Petroleum, thus making the company entirely Nigerian company. As a result of this, the name of the company was changed from British Petroleum to Oando Petroleum limited in November 5th 1979. Subsequently 20% of the federal government’s 60% shares in Oando petroleum were put to sales to the public in March 1989 fulfillment of the privatization policy.

The shares were over subscribed during the exercise; this increased the number of share holders fro about 15,000 to 144, 000 which is the largest in the country. The company currently has share capital of 72 million Naira.

Oando petroleum is one of the eight major marketers of refines petroleum in Nigeria. In physical terms the present 1-15 million metric tone valued at over 1.26 million, the company procures and distributes such as Petrol, Diesel, kerosine the company also produces and markets wide range of lubricant mostly African petroleum branded grades to some of Nigeria motorist in order to ensure that great country operate in four marketing areas.

The sources of the companies main products is NNPC through it’s network of strategic depot and refineries. The company has its own depot for lubricating oil which rely mainly on, the company has plant in Apapa with a production capacity of 50,000 metric tones. 

.

MARKETING OF PETROLEUM PRODUCT IN NIGERIA (CASE STUDY OF OANDO PETROLEUM PLC ILOIN DEPOT)



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET
Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.