THE CHALLENGES OF MEDIA SPONSORSHIP ON SPORTS DEVELOPMENT IN NIGERIA


THE CHALLENGES OF MEDIA SPONSORSHIP ON SPORTS DEVELOPMENT IN NIGERIA  

ABSTRACT

The research study investigated the challenges of media sponsorship on sport development in Nigeria.

To this end, the method used was survey method while questionnaire where administered to the respondents of the study as the instrument of data gathering exercise, the has a great effect in the world of sports.

Sports performance and achievement has been the avenue through which great nations of the world exhibit their supremacy over others through sports development strategy. Effective sports development therefore requires variables like sport policy, sport personnel, sports funding sports program, sport facilities and sponsorship.

The extent to what these variable are met shall no doubt affects the effectiveness of any sports development. Two organization and its employment for specific socio-political objectives.

It was observed that inadequate media sponsorship and corruption are part of the challenges facing sport development.

Therefore, the government should make loud compelling corporate organization to actively participate in sport sponsorship and emulating the sport development policies of the developed countries also create enabling environment for sport development.

TABLE OF CONTENT   

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGMENT

TABLE OF CONTENT

ABSTRACT

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF RESEARCH PROBLEM 

1.3 RESEARCH OBJECTIVES 

1.4 RESEARCH QUESTIONS

1.5 SIGNIFICANCE OF THE STUDY 

1.6 SCOPE AND LIMITATION OF THE STUDY 

1.7 OPERATION DEFINITION OF TERM 

REFERENCE

CHAPTER TWO

2.1 INTRODUCTION 

2.2 THEORETICAL FRAME WORK 

LISE AND CERTIFICATION THEORY 

2.3 SPORTS 

2.4 DEVELOPMENT OF SPORTS IN NIGERIA  

2.5 IMPORTANCE OF SPORT TO ECONOMIC 

DEVELOPMENT 

2.6 SPONSORSHIP

2.7 AN EVALUATION OF SPONSORSHIP

2.8 IMPACT OF SPONSORSHIP ON SPORT DEVELOPMENT 

2.9 IMPACT OF MASS MEDIA ON SPORT SPONSORSHIP

2.10 APPRAISAL OF RELATED LITERATURE REVIEW 

CHAPTER THREE

RESEARCH METHODOLOGY

3.0 INTRODUCTION

3.1 DESIGN OF THE STUDY

3.2 STUDY POPULATION

3.3 SAMPLE SIZE

3.4 SAMPLE SIZE

3.5 DATA COLLECTION INSTRUMENT

3.6 DATA ANALYSIS PROCEDURE

REFERENCE

CHAPTER FOUR

 DATA ANALYSIS AND PRESENTATION 

4.1 DATA PRESENTATION AND ANALYSIS 

4.2 ANALYSIS OF RESPONDENT

DISCUSSION OF FINDINGS 

CHAPTER FIVE

SUMMARY

CONCLUSION

RECOMMENDATION

REFERENCES

CHAPTER ONE

2.0 INTRODUCTION

2.1 BACKGROUND OF THE STUDY

Over the years, sports and sporting activities h as been an important instrument in promoting unity among individuals in a state or country and a means of sustaining peaceful coexistence among nations of the world. 

Because of it role in bringing people together regardless of their ethnic, cultural and religions background. 

Sport has been building mutual understanding and friendship among individuals other, unifying them together to share the same ideology, belief and faith. 

The composition of team or a group in the sports patriotism among individuals but also show case human talents that are visible and obtained in state or a country. 

Sport according to oxford dictionary (8th edition) is an activity that you do for pleasure and that needs physical effort or skill usually done in a special area and according to fixed rules. 

With its advert as a means of entertainment some years back, sports has opened up some nations like Nigeria to the international scene by joining recognition through wining of largely by her representative in various sporting events. 

The 1998 record set by Nigeria team is a good example in this regard. Nigeria been represented by committed team won, ever since then, Nigeria representatives of various event has been wining laurels for the country thereby relating sport profile in the international science.

Also, Olympic game in atlantic 1996 is another glorious eecord set for the country (Nigeria) when the country won two gold medals as a achievement which makes country name in sport to appear in front in the time of FIFA ranking. 

However, sports are a global phenomenon where countries of the world are linked together with the help of mass media. 

Because the media is like a vehicle used to convey information to large number of audience simultaneously. 

Media has been playing important role in sport development world wide by uniting people of diffeeent culture, language ethic, religions e.t.c together, people also get to unite at various stands where sports are shown or even read in newspaper or through other means of mass media regardless of where they belong. 

Mass Media participation in sports has opened up grand for promotion of goods and services because people emerge together to watch a particular sporting event or activities and sales are made by media and sponsors of goods or services whch are believed to be meant for the people watching or reading about a participation programme e.gsport,  football which is the most popular spirit in the world that hve the power to bring different people together to have the same ideology. 

With sponsorship role in sport, products are promoted jobs were created and big charges are made in sport events. Sponsorship can be defined as the financial, support or backing up from a sponsors.

According to oxford Dictionary (8th edition)

Media sponsorship over the years has been the major element that have been keeping sports moving in Nigeria. 

With sporting activities being promoted, the moral of participant are boosted as some of those organization not only sponsored but showers encomium in cash and gift to present the country thar really performed well in an event e.g the just concluded under 17 world youth championship in south korea which was won by Nigeria, globacom gave each of the player a sum of 2million naira while the president also gave them three bedroom flat with a national title. 

Also the challenges of media sponsorship in Nigeria can be over emphasized. Apart for being a catalyst for development through promotion of both natural and physical resources in the country. 

Media sponsorship encourages participant of youth in immoral act e.g armed robbery, adultery, cultist e.t.c

In all this research work is aimed at knowing the challenges of mass  media sponsorship on sport development in Nigeria. 

2.2 STATEMENT OF RESEARCH PROBLEM 

It is quite obvious that what sport was in the past can not be compared with what it is today. Because, sponsorship has contributed immensely to this changes (that is the changes in sport development) and this has actually has drawn the attention of individuals in one way o the other, directly or indirectly to the sport and its purpose to make a positive impact in the life of people. 

The problem of this research is basically to find out the challenges of media sponsorship in sport development through the aids of media instrument. 

2.3 RESEARCH OBJECTIVES 

A. To solve the challenges facing the media in sport sponsorship 

B. To improve the media development in sport sponsorship 

C. To enhance the roles of media sponsorship in sport development. 

2.4 RESEARCH QUESTIONS

A. What are the roles of media sponsorship in sport development? 

B. To what effect does the media contribute to the development of sports? 

C. What are the challenges the media face in sport sponsorship? 

2.5 SIGNIFICANCE OF THE STUDY 

A. To educate and enlighten individuals and organization in private sector on the enormous revenue which can be generated from sporting events. 

B. To enlighten both individuals and organizations on how to use sporting activities to make a good name for their company.

C. To inform and educate people about the immense benefit that can be derived from sport event. 

D. To know how to make good use of media instrument for the sport events. 

2.6 SCOPE AND LIMITATION OF THE STUDY 

This research study will be limited to football enthusiasts in Nigeria and the entire fact finding efforts of the researcher will be based on the respondents selected from the population of the study where as the study will also be based on the information offered. 

2.7 OPERATION DEFINITION OF TERM 

Media: according to Deflus and Dennis in (2000) media are devices used to move messages across distance to accomplish goals. 

According to Yisa O.I defined media as the device use to inform, educate, entertain, interpret, create amusement and mobilize the general public. 

Sponsorship: according to D.B Oloyede in his book (Advert in 2003) it can be defined as the financial support or backing up from the group of people or an organization on any sport activities. 

According to Oxford Dictionary (6th edition) it is the financial support or backing up from a sponsor. 

Challenges: is defined as the problems or obstacles facing someone or an association through the way they think, behaves and plan various activities that will make their work develop. 

Sport: is an activity that is governed by a set of rules or customs and often engaged in competively created by (Shally Hancock 2001). The international sports business man issue page 20 in london. 

According to (Wikipedia) is a for of usually competitive physical activity or games which through casual or organized participation aim to use, maintain or improve physical ability and skills while provide enjoyment to participants and in some cases, entertainment for spectators. 

REFERENCE

Defleur Melvin L and Everatte E. Dennis (2000) Understanding Mass Communication , Boston; Haughton Mifflin. 

Oyewole A.A and Ogungbamigbe O.O (2010) Introduction to Mass Communication, A Publication of the Department of Mass Communication FedOffa 

Oloyede D.B (2003) the A,B,C of Advertising practice, Osogbo, Voice Publication. Shally Hancock (2001) 

International sports business man issue 22 page 20 published in London. 

.

THE CHALLENGES OF MEDIA SPONSORSHIP ON SPORTS DEVELOPMENT IN NIGERIA



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.NET

Researchwap.net is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.net guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.net is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.net" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.